As
technology is playing a major role in business, in, mastery
of digital marketing operations and technique has become a prerequisite for
success. Digital
Marketing is typically a broad term intended for advertising via digital
technologies and mainly through the internet. In brief, Digital Marketing is
about promoting products or services online using electronic devices.
Digital Marketing
aptitude is in through demand. Even the traditional job of marketing,
advertising cannot be performed well without the knowledge of digital
marketing. Learning of digital marketing will gain a skill-set that will be quite beneficial to
career – be it a full time or freelancing job. It is up to the students to pick
what sort of Digital Marketer they want to be, i.e to become an entrepreneur, a
freelancer offering Digital Marketing services, turn into a Digital Marketing
Trainer or Earn money online via Blogging or Affiliate networks
Digital
marketing is not a hype; it is the need of the hour. Companies, which were
earlier negating the power of digital marketing skills, are now seriously
considering it and are applying digital marketing strategies to grow their
businesses. It is interesting to know that by the end of 2020; more than 50% of
the Indian population would be active internet users, paving way for the
digital marketing field to grow unbound.
Digital
Marketing is a very vast field covering various subjects like SEO (Search
Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing,
Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data
Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.
Career
Prospects in Digital Marketing
There are
unlimited Career opportunities in the field digital marketing. As a brand, it would
be very difficult for any organization to survive in the market in case they
are not present online. Reaching out to the consumers is the key for successful
businesses and for this, they need skilled professionals. Here are some of the
popular job profiles for digital marketing professionals.
Every
business house is preferring the MBA graduates with the knowledge of digital
marketing.With the paradigm shift in the consumer behavior, digital media
marketers are constantly adapting new technology methods. More than one-fourth
population of world is using internet and this ratio is growing at a rapid
rate. So it provides a lot of opportunities to MBA students to grab a good job
with good remuneration and excellent growth opportunities.
Here at ITS
Engineering College, we provide a hands on practical knowledge to our students
via arranging various workshops, training sessions of digital marketing by
various industrial experts who are already working on such a platform.We also
help them to get register and to grab various online certificates in the same
discipline.
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