Showing posts with label Digital marketing. Show all posts
Showing posts with label Digital marketing. Show all posts

Wednesday, 17 June 2020

Computer Science Engineering Teaching Practices at ITS

Why Computer Science Engineering at ITS

Today's Scenario

Today the world is rushing towards modernization and computerization whether it is in professional, industrial, social, defense or occupational field. Commuters help in working faster without errors and a lot of data can be stored in a small space. Software industries and Technology giants want highly qualified and intelligent people at their workplace. So that they can develop the best services or products by hiring intelligent people.The technology-driven era has a plethora of options for those who have excellent coding skills and are interested in learning new languages and finding solutions to problems through computer programming.


Market Trend

Computer science has contributed a lot for making the life of human being smooth. The recent developments in the field of computer science are proven to be more smarter and more applicable structures result from marrying the learning capability of the applications with the transparency and accuracy. With the advent of the modern technological age, people and surrounded things get connected with each other. For protecting those connections, there is a great need for the students of Computer Science Engineering to protect the security of these connections. 

Change is the only constant. This applies to your professional life as well. Up-skilling yourself is a need nowadays, the reason is pretty simple, technology is evolving very quickly. Following are the new areas of work for Computer Science Students.

1. Artificial Intelligence (AI) 

2. Machine Learning (ML)

3. Internet of Things (IOT)

4. 5G (Mobile Network)

5. Block Chain

6. Cyber Security

7. Voice Technology

8. Edge Computing

9. Virtual Reality

10.Robotic Process Automation

Scope Of Computer Science

How ITS Engineering College Gives Training To Computer Science Students

Top companies are scrambling to recruit technology savvy engineering graduates. ITS Engineering College gives its computer softwares students an edge over other college students in the competitive tech based market.



First Step is To Give Clarity Of New Computer Technologies

Before introducing any new technology topic to students be it Artificial Intelligence, Machine learning or any computer based learning technologies the faculty first clears that what are the learning goals, and provides explicit criteria on how students can be successful. It's ideal to also present models or examples to students so they can see what the end product looks like.



Networking Opportunities

As there is a lot of evolution of new technologies, every student at ITS is free to connect with other students, faculties or even internet to understand new technologies and have access to latest updates regaring IT Industry. Most ITS Students who choose connection based learning tend to have more access to information regarding new technologies.



Increased Faculty Student Interaction

To get better understanding of new computer driven technologies Faculty at ITS are always available on all modes of new generation communications. We at ITS prefer to give quality time to students so that the student can understand and the more the student interacts with the faculty or other students about a concept, the more will be the effect of learning. This increases the chances of a student performing well due to the time their faculty give them. This also enhances their problem-solving and communication skills, as well as knowing how to defend their arguments to superiors if needed.



Industry Oriented Labs - Center Of Excellence

ITS Engineering College has setup industry oriented computer labs for its computer science students to get project based exposure. These Industry simulated environments are giving exposure to students to the latest cutting edge technologies in Industry. Also, the students are having access to an online learning platform for unique set of Industry oriented engineering course modules. We have separate labs for our computer students specially setup ed to learn new technologies in the area of computer science. Apple IOs Programming Lab, Syscom Lab, R Systems lab and ITB & SALT software testing labs are setup ed in the ITS Engineering College Premises. 


Project Based Assessments

Projects can be defined as a planned undertaking to accomplish a specific aim, and have been a valuable part of learning for a long time. We at ITS focus more on practical and Project Based Learning. The Computer Technology learning area has the most synergy with a project based learning approach. The inquiry and design processes that are central to project-based learning are also central to the Technology learning area. As such, Technology provides a structure to explore knowledge and issues in other learning areas. Software programming, debugging, software testing, Dev Ops, JAVA, C#, Python ect are some of the programming languages which are more focused on projects.



Access to Expertise Online

Specially designed for computer science engineers allows the sharing of expertise that helps more students have access to education that is not readily available over the internet. The whole premises of ITS Engineering College is enabled with High Speed Internet wifi for students to access information while and after their college sessions.

Monday, 3 February 2020

Importance of Digital Marketing in the 21st Century

As technology is playing a major role in business, in, mastery of digital marketing operations and technique has become a prerequisite for success. Digital Marketing is typically a broad term intended for advertising via digital technologies and mainly through the internet. In brief, Digital Marketing is about promoting products or services online using electronic devices.
Digital Marketing aptitude is in through demand. Even the traditional job of marketing, advertising cannot be performed well without the knowledge of digital marketing. Learning of digital marketing will gain a skill-set that will be quite beneficial to career – be it a full time or freelancing job. It is up to the students to pick what sort of Digital Marketer they want to be, i.e to become an entrepreneur, a freelancer offering Digital Marketing services, turn into a Digital Marketing Trainer or Earn money online via Blogging or Affiliate networks
Digital marketing is not a hype; it is the need of the hour. Companies, which were earlier negating the power of digital marketing skills, are now seriously considering it and are applying digital marketing strategies to grow their businesses. It is interesting to know that by the end of 2020; more than 50% of the Indian population would be active internet users, paving way for the digital marketing field to grow unbound.
Digital Marketing is a very vast field covering various subjects like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.
Career Prospects in Digital Marketing
There are unlimited Career opportunities in the field digital marketing. As a brand, it would be very difficult for any organization to survive in the market in case they are not present online. Reaching out to the consumers is the key for successful businesses and for this, they need skilled professionals. Here are some of the popular job profiles for digital marketing professionals.
Every business house is preferring the MBA graduates with the knowledge of digital marketing.With the paradigm shift in the consumer behavior, digital media marketers are constantly adapting new technology methods. More than one-fourth population of world is using internet and this ratio is growing at a rapid rate. So it provides a lot of opportunities to MBA students to grab a good job with good remuneration and excellent growth opportunities.
Here at ITS Engineering College, we provide a hands on practical knowledge to our students via arranging various workshops, training sessions of digital marketing by various industrial experts who are already working on such a platform.We also help them to get register and to grab various online certificates in the same discipline.
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Friday, 6 December 2019

MarkTech: An Annual International Conference on Marketing


The Department of MBA at ITS Engineering College strives to achieve excellence and always eager to share the knowledge of current and future business scenarios with the students by industry experts. Seminars/Conferences are large scale events that bring people in the same industry together to learn and share knowledge about contemporary management trends and issues. This helps our students and faculty members in being knowledgeable and updated about current concepts and technologies. Attending such confluences of industry experts through Seminars/ Conferences is one of the best ways to stay ahead in the ever-changing industry.

On 4th April 2019, the department organised “MarkTech-2019”, the first International Conference on marketing on the theme “Marketing to Centennials in Digital World”. Mr. Hitesh Sood, AVP and Head (Marketing), Vodafone Idea Ltd. was the Chief Guest and Mr.Inbarajan P., Senior Vice-President, Growth and strategy, Info-Edge India Ltd. graced the occasion as the Keynote Speaker for the day.


Digital Marketing is the key mantra for the success of business firms. The current innovation and use of digital technology have initiated global marketing strategies and practices. Objective of “MarkTech-2019” was to provide a platform to academicians & industry practitioners, to discuss their views, research and share their ideas about marketing strategies to centennials in the digital world. The conference helped in knowledge sharing, understanding and promoting the best marketing practices/barriers focusing centennials in the digital world and motivated researchers to address the new gap/ issues in this emerging research topic.

http://www.itsengg.edu.in/blogs/post/An-International-Conference-on-Marketing